Marketing Analyst

Houston, TX


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Type: Contract-to-Hire

Category: Marketing

Salary: 75.00 Per Hour

Reference ID: 10043529

Shortcut: http://addisongroup.gosnaphop.com/X2WBwO


Marketing Analyst

Houston, TX

Salary Range: $70-$90k / year


Requirements

  • 2+ Years in analytics
  • Adobe Analytics is a must have
  • 70% is strategic analytics, 30% Technical
  • Proficient in Power Bi
  • Good understanding of SQL code
  • Must have a bachelor's degree
  • Excel

Responsibilities

 

  • Develop and manage comprehensive analytical strategies to evaluate campaign performance and identify key insights.
  • Conduct in-depth analysis of marketing data, including campaign results, customer behavior, and market trends, to inform strategic decisions.
  • Define and track key performance indicators (KPIs) and develop dashboards to monitor marketing effectiveness.
  • Provide strategic recommendations to marketing, sales, and leadership teams based on data-driven insights.
  • Analyze competitive marketing activities, including campaigns, content, and digital strategies, to identify opportunities and threats.
  • Collaborate and develop and refine customer segmentation and targeting strategies based on data analysis.
  • Help design and leverage a data-driven attribution methodology to establish and improve the effectiveness of marketing and campaign activity.
  • Support marketing initiatives; providing insights on campaign results, customer needs, and customer satisfaction.
  • Prepare and organize data from multiple sources to create reports and dashboards.
  • Build, cleanse, and manage audience lists for campaigns, surveys, and communications.
  • Work with CRM systems (e.g., Salesforce, Siebel) to ensure data accuracy and integrity.
  • Assist in the implementation of marketing campaigns and initiatives, ensuring alignment with strategic goals.
  • Collaborate with cross-functional teams to support data-driven decision-making.

 Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request. 


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