Marketo Integration Lead
Alexandria, VA
Category: Information Technology
Salary: 100,000.00
Reference ID: 10041693
Shortcut: http://addisongroup.gosnaphop.com/YJScSz
Title: Marketo Integration Lead
Location: Hybrid in Alexandria, VA
Salary: 95-110k/year
Job Summary:
We are looking for a Marketo Integration Lead to drive the execution and optimization of digital marketing functions within Marketo. This role will be responsible for managing end-to-end campaign execution, lead lifecycle management, segmentation strategies, and marketing automation workflows. The ideal candidate will collaborate with cross-functional teams, ensuring seamless integration between Marketo and other digital marketing platforms to enhance marketing performance and drive customer engagement.
Key Responsibilities:
Marketing Automation & Campaign Execution:
- Develop, implement, and optimize multi-channel digital marketing campaigns using Marketo.
- Manage email marketing, lead nurturing, and personalization strategies to drive engagement and conversions.
- Oversee landing page and form creation, ensuring best practices for lead capture and conversion.
- Ensure effective A/B testing of emails, landing pages, and workflows to improve campaign performance.
- Monitor campaign analytics and KPIs, providing insights to improve marketing effectiveness.
Lead Lifecycle & Segmentation:
- Develop and maintain lead scoring models to improve marketing-to-sales handoff.
- Manage segmentation strategies to target the right audience with personalized content.
- Optimize lead nurturing programs through automated workflows and triggers.
- Ensure data hygiene and governance to maintain clean, actionable marketing data.
Marketo Integration & Martech Optimization:
- Oversee Marketo integration with CRM platforms (e.g., Salesforce, Microsoft Dynamics) and other marketing tools (e.g., webinar platforms, social media, analytics tools).
- Ensure proper data flow between Marketo and digital marketing channels, including web, paid media, and content platforms.
- Troubleshoot and resolve integration or automation issues to ensure smooth campaign execution.
- Collaborate with IT and analytics teams to enhance data-driven decision-making.
Compliance & Best Practices:
- Ensure all marketing campaigns comply with GDPR, CCPA, and other data privacy regulations.
- Develop documentation and training materials for marketing teams to improve Marketo adoption and efficiency.
- Stay up to date with the latest Marketo updates, digital marketing trends, and best practices.
Qualifications:
- 5+ years of hands-on experience with Marketo in a digital marketing capacity.
- Strong expertise in email marketing, marketing automation, and lead lifecycle management.
- Experience with campaign segmentation, A/B testing, and conversion optimization.
- Familiarity with CRM integrations (Salesforce, Microsoft Dynamics) and third-party tools.
- Knowledge of HTML, CSS, and basic JavaScript for email and landing page customization is a plus.
- Understanding of marketing analytics, attribution models, and reporting.
- Marketo Certified Expert (MCE) certification is preferred.
- Strong communication and project management skills to collaborate with marketing and sales teams.
Why choose Addison IT?
• Pay: We negotiate high salaries using U.S. Bureau of Labor Statistics
• Benefits & Bonuses: You are eligible for medical, dental, vision insurance benefits, 401K, and monetary bonuses
• Permanent Employment: Many of Addison’s job openings lead to potential permanent employment
• Connections: You connect directly with hiring managers from renowned organizations
• Options: You are presented multiple employment options near your home
• Professional Development: You are provided hiring process advice, resume revision, and employment term negotiation
Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. Addison Group complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
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